Bangkok’s original streetwear authorities, Carnival, are working with Whitespace on the expansion of their brand flagship in the heart of Siam Square. The new, spacious store concept takes their relationship with street art to a new level.

Blurring the boundary between the gallery and fashion boutique– the two-level shop presents apparel, footwear alongside artworks in a minimal, spacious environment. White dominates, with concrete floors and a white steel staircase, like an industrial sculpture, connects customers with the sneaker floor along with a two-story mural by Thai street artist XX. Customer’s selections are sent to the first-floor cashier by way of a sneaker-chute direct from the stock room.

Carnival keeps close relations with their ‘fans’ via social media. The flagship is designed to serve as the perfect platform for an omni-channel, multimedia relationship with their customer ‘fan base’