Through an extensive consultation process, we have developed a scheme that creates positive perceptions of Croydon and sets a new benchmark for design in the area. Following the withdrawal of a previous planning application, this revised scheme constitutes a completely fresh look at the site, which will lead to the lasting regeneration of Croydon, with new homes, new employment opportunities and a new regional destination.

Comprising four distinctive buildings spread along Cherry Orchard Road, the mixed-use development includes a landmark 55-storey residential tower which will establish a sense of arrival at East Croydon Station, one of the south-east’s most important transport hubs. Clad in bronze anodised aluminium, the tower creates a ‘vertical street’ comprising 433 residential units, ground and first-floor retail spaces and a series of communal amenity spaces at different levels.

A 17-storey four star boutique hotel sits adjacent to the tower and will become a new commercial and community hub, offering 165 suites, 22 serviced apartments, business and retail spaces, a wellness centre, a restaurant and an external terrace. The two remaining buildings contain Grade A start-up office accommodation, mixed tenure affordable housing and a community centre.

Our approach to the landscaping has been fundamental to the design, with 35 per cent of the area given over to the public realm. Significant improvements include the creation of Cherry Orchard Square, a new public space that connects Cherry Orchard Road with a new station entrance and a pedestrian bridge across the rail tracks.