Aiming to refresh the interior design of the New York clothing showrooms, our Client sought to evoke the spirit and whimsy of their collections, brand licensing and character graphics. Their recently launched new website served as a strong visual inspiration for the spirit the environment would embody. The functionalities of the spaces remained unchanged, yet the detailing and articulation of the flow between spaces needed to be re-thought.
After an extensive collaborative design exploration, we re-imagined the Entry Foyer as a three dimensional rendition of the Client’s website home page. Dimensional cutouts of doors, windows and awnings defined the space, somewhat inspired by Michel Gondry, with “Le Cafe”, a “Newsstand” and the “Shop Entrance” - artwork directly lifted from the website. On entering the Showrooms, the notion of Alice in Wonderland’s “Through the Looking Glass” drove the visual spirit of the aesthetic. Creating a visual narrative around the product display walls, the space is articulated with over-sized furniture at the entry, whimsical ‘hand-drawn’ display rods, painted furniture, and an illusory “door-within-a-door-within-a-door” at the far end of the environment. We succeeded in re-imagining the Showrooms, infusing them with the brand identity, all the while enhancing the presentation of the product itself.
