Our wish for the new interiors of El Parador restaurant, at the Sheraton la Caleta Hotel in Tenerife, was that it recovered the dialog that should have never been lost with the building where it is located.
Melvin Villarroel’s architecture is characterized by its strong Latin American personality. Its organic shapes, its color palette and its textures speak about a style that was born in the ancient Spanish colonies in South America. The organic shapes of the Sheraton hotel, the quality of its finishes and its undeniable link to the surrounding nature, make from it an icon of the hospitality offer in the island.
Due to its marked architecture, we have focused our concept in restoring the dialog that should have always existed between the building and the interior of the hotel. In this line, we have a very clear concept which to sum up, is to make from the Sheraton part of the island, and at the same time, to integrate the restaurant into the complex. This way, we will achieve that everything coexists in a space full of harmony and coherence and that the Sheraton hotel gets a very strong identity.
This concept will add a huge dose of spatial and esthetic coherence, allowing us to create a style that won’t go out of fashion because it is based in values and not in trends, in service and not in esthetics. In the end, it is a reflection of resources optimization and creative coherence with the environment.