The serene and understated quality of water embodies the profound aesthetics and wisdom of the East. It flows through space with a silent grace, conveying the beauty of the East - elegant and graceful, clear and gentle. This aquatic elegance permeates the rhythm of Chinese-style elegance, gracefully merging into Sichuan, blossoming on Chunxi Road, and initiating a dialogue between the Jiangnan region and Chengdu.
This space is divided into two levels, covering nearly 600 square meters, adorned with vast and bright floor-to-ceiling windows, exuding tranquility and a crystalline texture. The large glass facade radiates the transparency cherished by the East, welcoming guests from all directions with an open embrace.
In the design process, we integrated EP YAYING's profound Eastern aesthetics, adopting the concept of "creating water without the actual presence of water" to seamlessly blend space and fashion. It is only when you step inside that you truly grasp the concept of "a place where water is not really used, yet it evokes a profound sense of imagination and appreciation."
In my eyes, EP YAYING represents a beauty that is both lustrous and flexible, akin to the eternal flow of water as I perceive it. Therefore, the entire store functions like an invisible stream, accurately presenting the beauty of women and the charm of the East. As you enter the bright and spacious ground floor, the curved space flows freely, showcasing the fashion sportswear collection, footwear, bags, and accessories. However, upon closer inspection, you'll notice that there are no physical partitions on the walls, giving the impression of fluidity throughout the space. The curved design of the staircase resembles both artwork and a rushing stream, cleverly connecting the first and second floors. Crossing this "rapid," you arrive at the "still water" of the second floor, where you'll sense a unique rhythm. Here, everything is more minimal and clear, displaying the brand's everyday and workplace elegant fashion, as well as high-end custom-made gowns, among others. The unconventional placement of the fitting rooms in the center of the space, like a "stone" standing in tranquil water, aligns with the design philosophy of "still water," creating a more serene atmosphere. This "fusion of movement and stillness" design concept aligns with EP YAYING's philosophy of "suitable for both active and quiet occasions."
The bamboo woven floral art installation "Bamboo Yaying Flower" displayed in the storefront also catches the eye. This special piece was created by Chengdu floral installation artist Twenty-One and their team, commissioned by EP YAYING. The design is thoughtful, combining local culture with brand culture, using the unique Ci bamboo from the Southwest region and incorporating traditional Sichuan intangible cultural heritage "Dao Ming bamboo weaving" craftsmanship to handcraft EP YAYING's brand element - the peony. It is delicate and graceful, echoing EP YAYING's consistent elegance and luminosity, as well as respect for the vitality of nature.
