ThenewstoreofFernandoJaegerhas400sqmand3floors:thebasementcontainstheparkingandareafortechnicalloadingandunloading.Thegroundfloorandupperfloorhousesthefurnitureproductsdevelopedbythebrandandsupportareas.TheprospectofthedesignwassettobringthecreationofalargestorethatcouldshowthediversityofFJlineofproductsatthesametimeitcanbeaflexiblespaceabletocomeacrossthedynamicsofthebrand.TheideaofthefaçadeemergesinordertoworkaprominentelementmadebyFernandoJaeger.
The“Deliciosa”chair,whichisorganicandlookslikeaCheesePlant(Monsteradeliciosa).Observingthisspecies,wecannoticethatitcreatesdifferentvolumesizesanddistinctcolorsduetoitsgrowth.Fromthis,wedidourowninterpretationandturnedittotheproductionoftheFJ,whichmadethepiecestailoredtotheproject.Thesepiecescreateasetoflightandshadowthatmakestheinteriorsmostdynamic.Inaddition,atnight,itallowsthepassageofartificiallighttothestreet,highlightingthestoreandturningitintoanurbanlamp.Fromthedoubleheightentrance,youcanseeallthedepthofspace,markedbythefreeplanandinterruptedonlybytwosmallvolumesofpinewood-‐wherearethebathroomandtheelevator-‐
aroundthecustomerservicedesk.Theremainingspaceisgearedfortheexhibitionofproductsthataredisposedaccordingtothemodulationofthestructureorexposedonshelves,alsoinpinewood,designedtothisproject.Wecreatedapergolaintherearareathatenhancesthedepthoftheshopandprovidesatransitionbetweentheinteriorandexteriorcreatedintheposteriorzone,whereisaverticalplanterthatbringsthepresenceofvegetationintothestore.Thetrussesandthepineceilingmarktheupperfloor,theseelementscomposeswiththecreatedfurnituretoexposetheproducts,creatingaunitinallenvironment.Themodulationofthemetalstructureisalsoutilizedforthedistributionoftheelectricalinstallations,servingasabasisforthelightingdesign.
