FitZone24 is a fitness club and has several locations in the area of Kimitsu city.
A main user of existing clubs are made for male members, especially heavy users such as athletes. In order to invite more female members, we were asked to rebrand their original image, while keeping their former brand concept in addition to building design.

We tried to avoid the design styles often found in fitness clubs, in this case, we created a space that is luxurious, but not too gorgeous, so that it is easy for female members to enter.
The logo is also fine-tuned.

As a result of being asked to eliminate problems at existing clubs, a plan that carefully considers the ease of operation in a 24-hour business style, ease of use of members, and crime prevention has resulted in a sharp increase in the number of female members.

Since the building is facing the road, we separated the road facing facade and the main entrance to differentiate the view from the interior. While implementing the existing brand color red, we mainly used black and mirrors for the interior. The aim was to create a space where the red was more prominent but calm and focused.

The eaves of the cantilever projecting from the facade have a depth of 4M and welcome the visitors.

Material Used:
1. Facade cladding 1: Cement Board, SOLIDO typeM_LAP, KMEW
2. Facade cladding 2: Ceramic Tile, RVS-4590G, Hirata Tile
3. Flooring 1: Chalked Oak, WD 723, Sangetsu
4. Flooring 2: Ceramic Tile, QTZ-3060D, Hirata Tile
5. Roofing: Galvanize Steel Sheet, DURGRIPTP Galvannealed, Nippon Steel
6. Wall: Acrylic Emulsion Paint