Discretion and cosy elegance - this central design idea characterises the interior of the flagship store for the jeweller Rauschmeyer. Gentle organic curves in the furniture and roundings in the architecture ensure cosiness and a soft overall image. Velvet wall coverings in the private cocoons create discreet and pleasant room acoustics, while the moiré effect of Dedar is a special eye-catcher. The lighting architecture picks up on the curves, creating a harmonious link to the soft, feminine design language.
The soft materials in powdery tones provide restrained elegance in combination with pastel-coloured marble. The parquet flooring is individually designed by Reimann Architecture and inspired by the facet cut of a diamond. The handmade fixtures and original designer furniture in all rooms, such as the chairs from Warren Platner's furniture collection for Knoll Int. underline the interior's claim to value and timelessness.
What were the key challenges?
Extremely small space with low ceilings. As this store has been a prototype for additional Rauschmeyer shop in shops we had to invent display solutions that will also work for them.
