In the middle of Ramat-Gan, a city located near Tel-Aviv, in the heart of one of the most hectic shopping districts, opened last February a second branch of now an ice cream chain called "Freezer". The first branch, located in Givatai'm, was designed a few years back by interior designer Shimrit Kaufman owner of " sk designers" studio (www.skdesigners.houzz.com) , and it was only natural that she will design the second shop. This time around joined Shimrit, in collaboration, interior designer Lital Ophir owner of "Housestanding" interior design studio (www.housestanding.houzz.com) - together they have converted clothing shop into an ice cream shop. The two designers maintained the chains logo and identity colors, strawberry-red on a gray background, emphasizing the col-orful ice cream flavors. The unique shape of the shop, a triangle with a diagonal in the front, led the designers to implement a conceptual concept of diagonals, floor tile were than laid diagonal, so did the counters and the ice cream vitrine, facing the people passing by in the street, Herringbone shaped Belgium profile windows closed the shop from outside. The designers stripped the space of details left from a previous tenant; constructive poles were exposed. The designers than decided to leave them by their nature, leading to a decision to use throughout all the design, unusual materials from the industry area to enhance the connection to the outside street. special concrete tiles were chosen for the floor, concrete plates covered the counters, and black marble was installed on top. Before the renovation, the shop was a clothing shop with no kitchen nor toilet. This forced the designers to consult with a specialist on to how they should connect the shop pipes to the city's main sewage. The shop not only sells ice cream but also makes the ice cream in the shops' kitchen. There-fore one of the biggest challenges the designers faced was how to create 3 separate areas, in only 22 square meter shop and still leave a sense of space and a light feeling. The designers divided the shop into 2 areas using a glass wall, dividing it into the front area where they sell the ice cream, and the back area where the kitchen and the storage is located. The glass gives a feeling that the shop isn’t as small as it really is, leaving the people with an airy and floating feeling. That was also the reason for the glass shelves hanging on a steel rail in the selling area.
Featured Projects
Latest Products
News

Vudafieri-Saverino craft Austrian-Alps inspired interiors for Snohetta-designed five-star hotel
Nestled amongst forests and peaks of a protected area of the Montafon valley in Austria, Falkenstein... More

Atelier Write designs an improvisational studio space in Tokyo for New-York based brand OVERCOAT
New York-based fashion brand OVERCOAT recently opened its first directly managed store designed by a... More

MVRDV-designed NIO House in Rotterdam opened
A multifunctional showroom for electric car brand NIO opened in Rotterdam on Thursday. The Chinese c... More

10 quaint wall coverings that can add personality to your bedroom
The bedroom is a sacred space, a place where one can retreat from the world and unwind after a long... More

Prague’s Vltavska underground transformed into a vibrant public space for freestyle activities
Once a transport intersection avoided by citizens of Prague, U/U studio has replaced vacancy and dar... More

Rocky Hill Memorial Museum by Crone finds meaning through form and materiality
Completed in 1925 as a tribute to the men and women of Goulburn, Australia, who served during World... More

Moody and seductive Sushi Zen by LDH Design opens in Beijing
At No. 33 Wusi Street in Beijing’s Dongcheng District, LDH Design has recently completed works... More

KMR rethinks wooden residential construction with metal sheet façade and plywood louvres in Japan
Surrounded by rice paddy fields and rural scenery with farmhouses dispersed throughout the countrysi... More