'The first of many, Gifts of London, 34 Villiers Street has redefined the status of souvenir shops in Britain. Inside the richly theatrical store spotlights draw you to a subtle yet distinct statement wall. The elegant earthy colours provide the perfect backdrop for the product’s vibrant blues and reds, allowing the souvenirs to sing. Through hand selected and stained finishes we have created a sleek, simple and sophisticated surface. Whilst the reclaimed timber provides a rugged and raw grain, fit for the urban setting. Blending a rustic feel with a clean finish, The Great British Backdrop has transformed the iconic United Kingdom flag for the 21st century.