The newly designed store for Gohrisons Jewellers in Sector 8, Chandigarh is a meticulously crafted modern jewellery store. The retail jewellery store is one of its kind, with a minimalist color palette and exclusive and rich finishes. The store emphasizes catering to new-age adults who are looking for minimalistic, sleek, and classy designs. The design of the store reflects these very adjectives. Although a standard-sized small showroom, it is unique and trendsetting. The Jewellery is displayed in a setting that breathes splendor and elegance.
The color palette ranges from whites to a shade of espresso on the overalls, to moody greens on display. Additionally, the value scale has been used to bring in various shades of neutrals. Textures have also been added to bring dimension to the space.
The primary focus while designing the space was the product - the jewellery on display. The jewellery itself emanates opulence so the display and design need to be thoughtful and effective. The space available was limited and hence the emphasis to make it functional and still keep the aesthetics paramount. The first step in the efficient design was to anticipate the flux of visitors to ensure efficient zoning. The minimal display at the entrance of the store ensures the visibility of the jewellery.
Displaying jewellery on sage-colored busts/mannequins gives an elegant twist to the traditional reds and browns. The lighting for the store is product-centric, subtle, and ample. The brown of the timber chairs and the gold of the brass stand out in contrast to the white marble look flooring.
The Gohrisons Jewellery store is the ideal contemporary jewellery store for the new-age adult in you since it is upscale, distinctive, and inviting.
Team:
Architect: Design Three Sixty
Photography: Nakul Jain - NAC
Client: Gohrisons Jewellers
