Goodies Santa Monica

Goodies Santa Monica

Architect
Sheft Farrace
Location
Santa Monica, CA, USA | View Map
Project Year
2021
Category
Shops

Goodies Santa Monica

Sheft Farrace as Architects

Up-and-coming Los Angeles home goods brand, Goodies’, recently opened their newest store in Santa Monica. Goodies tapped architects and long-time collaborators, Sheft Farrace to bring the space to life - the relationship dates back to 2017 when they designed their first pop-up on Los Angeles’ Melrose Place. Following its success, they designed Goodies’ inaugural brick & mortar store in Atwater Village, Los Angeles in 2018 and were brought back again to design the new Santa Monica location.

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The original pop-up was the first to feature Goodies’ now signature merigold color blocking. The architects knew that because the pop-up was in a room behind an Alfred Coffee, it needed something bold to leak out and draw in customers and that’s where the idea of dousing the entire store in a single color was born.

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The new Santa Monica location features a marigold-drenched interior and a large glass storefront, which functions as the perfect backdrop to their, “Unique Goods, Nothing over $25” products. A large ash island grounds the open merchandising concept, complete with an olive tree hand-picked in the San Fernando Valley. A niche for custom shopping baskets was incorporated into the cabinetry so that customers are invited to experience the space as a high-end ‘dollar store’, browsing & placing pieces into their baskets.

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Goodies’ high-quality and high-design ceramics and stoneware are available at prices far superior to traditional home goods boutiques - this concept is what launched their cult-like following in Los Angeles and they eventually began to host ‘merch drops’, similar to brands like Supreme.

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The lines at these events at their other Los Angeles location can sometimes take 7 hours and create a social media frenzy. Because of this new development since the previous store, it was important for the new location to not only act as a brick & mortar sales outlet, but to also be a social media icon. As such, the architects designed a 20 foot long ash-louvered feature wall with a 7 foot diameter mirror to create a backdrop for fan photography.

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Goodies is currently working with Sheft Farrace on launching future stores throughout Southern California.

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Material Used:
1. Benjamin Moore - 2020-20 Lemon Shine Paint
2. Forbes & Lomax - Rotary Dimmers, Brass
3. DMF Lighting - DCC Cylinder
4. Moon Valley Nurseries - Olive Tree
5. Cabinetry - Custom, Plain Sawn Ash

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Project Credits
Product Spec Sheet

ElementBrand
ManufacturersBenjamin Moore
BrassForbes & Lomax
DCC Cylinderdmf Lighting
Product Spec Sheet
Manufacturers
Lemon Shine by Benjamin Moore
Brass
Rotary Dimmers by Forbes & Lomax
DCC Cylinder
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