MBC ground is a creative work environment to nurture creativity, and foster a sense of rejuvenation for a Korean broadcasting company designed by seoul-based studio, INTG.
The space is envisioned as a dynamic fusion of urban sophistication and natural serenity, where employees can escape the monotony of conventional offices experience and immerse themselves in an energizing, multi-sensory space that offers various types of seatings. Custom-designed furniture in the lounge spaces enhance the level of comfort with fine-tuned color palettes and texture selections.
The space is designed with a harmonious blend of vibrant colors, lush greenery, and functional design elements, all meticulously orchestrated to create an environment that sparks imagination and fuels productivity.
The workspace is divided into distinct functional zones differentiated by 3 different levels, each designed to cater to different aspects of creative work.
These zones include:
A book Lounge: Located in the entrance way of the space, relaxed seating arrangements for casual conversations and quick refreshments. A media Lounge: Raised 0.7m above the ground level, a media lounge is fitted with AV equipment and flexible seating, facilitating engaging presentations. A meeting lounge: Open areas raised 1.4m above the ground level is furnished with vibrant, modular seating arrangements and meeting rooms, ideal for brainstorming sessions, group discussions, and spontaneous interactions.
Team:
Interior Design and Furniture : INTG.
Creative Director: Daniel Song, Kate Cho
Design Team: Kyehyun Kwon, Yezi Lee, Sunghoon Park
Lighting design: Formgiver
Contractor: ABC
Photography: Yongjoon Choi, Sunghoon Park
Material Used:
1. Flooring: Concrete Panel
2. Interior furniture: alpi wood veneer
3. Fabric kvadrat, maharam, camira
