The French scientist Henri Poincaré once said “profounder beauty which comes from the harmonious order of the parts and which a pure intelligence can grasp. This it is which gives body, a structure so to speak, to the iridescent appearances which flatter our senses, and without this support the beauty of these fugitive dreams would be only imperfect, because it would be vague and always fleeting.”

The stone used for the image wall at the entrance is changing from the rough to smooth texture, which visually and vividly demonstrates the change of skin in a long term to people walking into the showroom. 

The rough chiseled surface gradually becomes smooth and matt, which is a visual impression of the efficacy of the brand’s products.The showroom has versatile functions such as the brand image perception, visitor experience and internal staff training. The space constantly highlights the product ingredients and efficacy in the interior dialogue with consumers. The product experience area is laid out in green with large areas of floral tiles and displayed with amber-colored products so visitors can quickly go into a retro space of science and exploration. 

Metals and lighting run through the space, with the focus on display shelves and product arrays, which creates a sense of order to echo the brand’s artistic aesthetic of science and skincare.On the other side of the space, a circular stand made of green transparent glass tubes forms the show stage for products.

The cylinder glass tubes mimic the test tubes in the lab, responding to the amber bottled products on the shelves.

MOC also sets up an area for users to try out products. A turntable is easy for accessing the products and an auto-sensing spherical water dispenser is well matched with the pendant light. It is expected to speak to users when they are trying the components and texture of products.

The lounge area is planned by the window, providing the function for relaxation and communication.