L'Oréal Germany’s new headquarters has been ready in December 2017 for occupancy following a two-year construction period. The 60 metre-high building is the new, highly visible gateway to the Düsseldorf's north and was designed and realised by HPP for project developer "die developer". 20 years ago, the first urban development plans envisaged a tower block on this site. HPP's design similarly concentrates on the horizontal impact, the staggered storeys appear like stacked boxes and create the effect of tectonic movement. The design relies on the horizontal effect, created and made visible through the implementation of the partly staggered storeys. In addition to the architecture, HPP also provided the interior design for L'Oréal. As sole tenant, the company occupies 22,000 square metres of offices, conference rooms, an academy and restaurant areas distributed over 16 floors.