Inside Fashion Store

A new attraction in Vienna’s Neubaugasse is open since November 2011. Inside Fashion store presents fashion by international designers. Söhne & Partner Architects tried to design the interior in a discreet but appealing way. One challenge was the size of the new shop. Only 100m² now appear to be much more extensive. The Neubaugasse in Vienna is close to the famous shopping street Mariahilfer Straße. Thus, the designers of Söhne & Partner Architects tried to implement the new shop into the appearance of the street. However, it should be an eye-catcher and invite pedestrians to go inside. The main goal of the design was to create a straight and clear space since the fashion speaks for itself. Big mirror surfaces assist to make the space seemingly bigger. People who are passing by should be guided into the store. The colour turquoise directs the customers through the shop while the interior is mainly white and sober in order to present the fashion at the best.