Jolie

The design concept was inspired by lofts and aimed to give identity to the brand. The result was a contemporary and modern space. With generous dimensions, the store could be divided into two main sectors with various environments in each: the front with double height ceiling is where are the main products, releases, etc; and the lower ceiling sector is where other products and functional area, such as the cashier, fitting rooms, coffee space, etc. We could use various types of materials, where each place received a different kind of material on the floor, ceiling and walls. Demolition wood, porcelain, local manufactured tiles, Viroc, etc. The facade has a double height and was all covered with massive red brick, with cutouts in glass with black frames forming the showcases. All the furniture has been specially designed for each different environment, focused on the dynamism and flexibility. We create a display line that allows to use it with racks and shelves, which may vary its position.