A 92 square meter apartment in an older building in the heart of Tel - Aviv.The outer frame of the apartment is long and narrow, with a large number of pillars and beams. It was refurbished as a wide open space in which the previous disadvantages and limitations have become advantages and an integral part of the design concept.
Design Concept – Limited Edition
Many of the elements making up the design were customized as a “limited edition” solely for this project. To create a feeling of space larger than the apartment’s actual dimensions, a unique wall unit / library and a floating bench were designed and installed respectively along the entire length and width of the apartment. Together, they frame the urban landscape as a natural continuation of the apartment, while at the same time; they unify the living and dining areas into one, continuous whole.
This design concept is based on the importance we ascribe to the use of materials and the links between the form and the material; the space and functionality.By applying design customization for the individual client, we have created elements, which acquire a different, special form.The result is a precise, carefully evoked experience of the space, rich in a spectrum of forms that meld together in absolute harmony – Static forms juxtaposed with moving, dynamic forms; a rounded, direct, abstract shapeliness. Linear forms contrast with geometric shapes; stately proportioned forms alongside very small, intimate shapes.
We continue our exploration of special, natural materials and our constant search for new ways to use them.The need for new ways to work with and think about materials leads us to the introduction of natural materials expressed using simple elements such as light, form, texture, color and more.
Composition: The integration of a number of elements with presence in the space, designed with specific emphasis on precise, clean form, creating a synergetic, harmonious composition
Only natural materials emphasizing the strengths of the natural materials used. We use natural materials in every project.Those natural materials are worked by specialist artisans and their richness forms a precise, composite whole. We ensure that all the strengths of those materials are expressed.
The three main materials we used in this apartment form a cascade of metals, woods and marbles combined as a range of materials, displayed as surfaces and as significant masses with different finishes.
Together they create a work of art comprising layers and blocks, small details and broad statements; a spectrum of textures.Each natural material has its own language in perfect synergy with the distinct language of every other material. When selecting the processes through which natural materials are implemented, we feel that it is vital to make minimal use of “readymade” and we accentuate manufacturing processes employing precious artisanal inputs displaying the artistic value in the traditional skills found locally.
The results express our enthusiasm and respect for natural materials and our never-ending efforts in the examination of boundaries and to go beyond the boundaries of natural materials.We believe in: “First Concept, then Design. That means: Deep, creative thought as the precursor to the planning and design stage; thorough examination of the space and the environment;full exploration of the client’s program, character and lifestyle with the aim of creating a personal design that matches their individual nature and circumstances.
That customization process is followed until the crystallization of a tight, design concept unique to the project and only then do we begin working on the actual design.Our commitment to creativity, design and love for people spurs us towards original, creative thinking that challenges us in every new project.
Throughout the process, we seek the different, without falling into the convenient trap that is the obvious and the safe. The acute need for original thinking creates the unique difference instilled into every project.The results express our enthusiasm and respect for natural materials and our never ending efforts in the examination of boundaries and to go beyond the boundaries of natural materials.
All that comes together in our design approach, which is based on “honest design”, emphasizing the purity and practicality in natural materials.This is organic design inserting nature itself into the space to create a feeling and a look that resonates with vitality and freshness.
Our designs are minimalist, with clean lines and forms based on precision and careful tuning of the fine details. We will always aim to create a design that is timeless, creative, fresh and modern.Very importantly, our designs are highly germane to the convenience modern lifestyles can provide.