Max Mara Temporary Store

Max Mara Temporary Store

Andrea Tognon architecture
Old bond st., London, United Kingdom


Max Mara Temporary Store

Andrea Tognon architecture as Architects

The aim of this project is to make a new architecture without changing anything of the existing one.

We covered the space spreading a thin material everywhere, giving a new texture: so to leave everything as it is, but in the meantime to change totally the perception and the identity of the space itself, in an idea of transition.

We worked with semi-finished materials, using them in an in-between stage: foam without a real covering, unpainted and uncovered flocage… On top touches of stones, fur, brass, electric coloredaluminum, laying in the space, as texting a palette in a mock up.

A strong yellow light, like in a construction site's digging gallery, will link visually the three floors. … to suggest that something inside Max Mara is happening…

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