The architectural studio heri& salli created a new show-and salesroom for the WIENER ESSIG BRAUEREI Gegenbauer (vinegar brewery) in order to exhibit actual products.
The starting point for the design was the idea of a shelve that fills the entire room. With the help of a framework the object is to understand the shelve not only as a 2- dimensional presentation layer but also as a construction which includes working places, wardrobes, cash-desk area or information niches. The added value is part of the integrated opportunities.
Foldable levels offer the possibility to enlarge the space. Detached from a material terminology the project becomes a search for places and relations in a coordinate system. The framework in this context is a symbiosis between space and possibility, a structure of possible spatial manifestations. The workplace is part of a superior idea of space in which we enter coincidentally- surrounded by references and visual relations to the products.
We look for the opportunities that the space offers and give them contents.