The design of this project aims to create a distinctive spatial identity for NOWWA across different settings. Drawing inspiration from the fundamental cube form, MOC evolves into recognizable spatial modules, offering customers an experience that is both playful and multifunctional. While seamlessly integrating with diverse environments, the design also emphasizes strengthening connections with the local community, intending to provide customers with a delightful "pause" in their daily lives.

In planning the spatial identity, MOC's primary consideration is configuring spatial modules to accommodate different store states. NOWWA's store states not only encompass malls but also include community stores and office lobbies, among other diverse types.

Different store states cater to varied demographics, so, in addition to adhering to brand identity and spatial recognition, we also need to refine details to match the specific needs of different customer groups.

MOC has opted for a foundational cube form as the spatial base element, evolving through different combinations into entrance structures, bar counter canopies, wall display racks, and movable furniture, among others. This comprehensive approach satisfies the requirements of various application scenarios.

Furthermore, for community stores, MOC aims to establish a stronger connection with the neighborhood, providing customers with a pleasant "pause" in their daily lives. Therefore, we emphasize the connection and dialogue between the interior and exterior by incorporating openable folding windows that link the indoor and outdoor spaces.

At the same time, MOC introduces warm tones and wooden elements to emphasize a cozy ambiance. Regarding floor treatment, the designer incorporates the sensations of outdoor roads and greenways into the indoor space. The seating area features small tiles that echo the impression of greenway grass bricks, establishing a connection with the outdoor environment. Meanwhile, the passage areas are tiled with single-color tiles, creating a scene with a rich sense of distinct regions.

The vertically stacked orange cubes become a crucial identifying element for the bar counter area. The extended bar-height seating, fashioned in a cube framework, complements the bulkiness of the suspended structure. The combination of orange and white is vibrant and lively, with simple lines maintaining a sense of precision. This combination will serve as a template for future designs, particularly for office lobby stores.

It is worth mentioning that MOC has chosen quick-install rolls to meet the demands of rapid construction. Additionally, eco-friendly wood fiber boards and textured coatings are selected to not only reduce noise but also minimize the impact on the ecological environment.