Following our successful collaboration with China’s leading mobile phone brand OPPO for its Guangzhou flagship store, UNStudio was also invited to design their new flagship store in Beijing. The client wanted the same design DNA to be carried over to the Beijing store, creating a cohesive identity.
As with the Guangzhou store, the ambition of the design was to express ‘Beauty through Technology’. In Beijing, the concept of the ‘Urban Park’ remains the key driver for the design, while a sculptured staircase provides a distinctive feature within the store.
The Beijing store is located on the very prominent Wang Fu Jing Avenue, with a total of 428m2 spread over two floors.