Our design of the Pavel Zoubok Gallery, located in the of-the-moment artistically hip NYC area of Chelsea, establishes a landmark collage art environment while simultaneously energizing the streetscape. A luminescent spare signature street elevation engages the interest of hoards of passers-by, ultimately intriguing them to enter the gallery.
Located in a street level space in the heart of Chelsea, the design and construction of the Pavel Zoubok Gallery reflects the gallery owner's distinct intent to exhibit visual works of collage. The collage artist confronts us with a vision of the world that is literally constructed from the physical context of his/her own experience by creating an environment of found images and objects that are inextricably linked to the realities of daily life. Since many of these objects are highly ornate and/or visually complex, our design for the gallery entailed creating a functionally effective gallery that simultaneously provided architectural clarity to enhance the viewing of the art.