Located on the northern outskirts of Buenos Aires, the MSH industrial plant is conceived as an integrated system that consolidates production, administration, and commercial functions within a single architectural entity. The project challenges the conventional separation of industrial programs by proposing a unified structure that operates both as a manufacturing facility and as a platform for brand identity.
The spatial organization responds to orientation and programmatic needs. A large industrial hall accommodates the production of customized components, while complementary functions are arranged along the northwest edge across three levels. Voids and patios are introduced to bring natural light, ventilation, and spatial depth into the buildi…
The MSH floor, oriented to the northwest, is defined by its high exposure to direct solar radiation, a condition that shapes both its technical response and architectural expression. In this context, the envelope is conceived as an active environmental system, mediating between the exterior climate and the interior spaces.
The façade is articulated through a system of modular aluminum panels that, through varying degrees of openness, allow for a calibrated balance between transparency and solar protection. This secondary skin not only controls direct solar gain, but also introduces a layer of depth that filters light and enhances spatial quality.
The system was developed using parametric design tools, enabling each panel to respond precisely to its orientation and level of solar exposure. Through a controlled logic of variation, the façade optimizes environmental performance while rationalizing the number of components, achieving a balance between technical precision and constructive efficiency.
Beyond its formal expression, the façade plays a key role in the building’s energy performance. By filtering a significant portion of solar radiation, it reduces thermal loads on the envelope and lowers cooling demand, contributing to a more efficient operation and a reduced reliance on mechanical systems.
In this way, the envelope transcends its role as a boundary to become a climatic device, integrating performance, technique, and architectural expression into a single operation.
Sustaintable strategies
The MSH floor, oriented to the northwest, is defined by its high exposure to direct solar radiation, a condition that shapes both its technical response and architectural expression. In this context, the envelope is conceived as an active environmental system, mediating between the exterior climate and the interior spaces.
The façade is articulated through a system of modular aluminum panels that, through varying degrees of openness, allow for a calibrated balance between transparency and solar protection. This secondary skin not only controls direct solar gain, but also introduces a layer of depth that filters light and enhances spatial quality.
The system was developed using parametric design tools, enabling each panel to respond precisely to its orientation and level of solar exposure. Through a controlled logic of variation, the façade optimizes environmental performance while rationalizing the number of components, achieving a balance between technical precision and constructive efficiency.
Beyond its formal expression, the façade plays a key role in the building’s energy performance. By filtering a significant portion of solar radiation, it reduces thermal loads on the envelope and lowers cooling demand, contributing to a more efficient operation and a reduced reliance on mechanical systems.
In this way, the envelope transcends its role as a boundary to become a climatic device, integrating performance, technique, and architectural expression into a single operation.
Team:
Architects: KLM architects
Photographers: Alejandro Peral