PLATOON KUNSTHALLE opened its doors on 11th April 2009. PLATOON KUNSTHALLE is set up in Seoul as a space for subculture in Asia. Its programmatic orientation towards cultural movements beneath the radar creates a dynamic space where new ideas are born and presented. The platoon Europe headquarters in Berlin was established in 2000. It runs diverse culture and communication projects in cooperation with an international community of 3,500 creatives from all different professions.
PLATOON KUNSTHALLE is not about entertainment. The program will provide a communication platform for anybody interested in subcultural creative fields like street art, graphic design, fashion, video art, programming, music, club culture, political activism etc. PLATOON KUNSTHALLE Seoul is built of 28 iso cargo containers. As icons of a flexible architecture in a globalized culture, the stacked containers form a unique construction that can be rebuilt anywhere else any time. As PLATOON KUNSTHALLE is located in the upscale Cheongdam area the confrontation of subculture with the close-by design houses, commercial galleries and luxury brand stores creates a tension and interaction between the two worlds. PLATOON KUNSTHALLE provides showcases of underground artists, studio residencies and a fine selection of cutting-edge stage performances to introduce the energetic potential of subculture in Korea and Asia.
Subculture at PLATOON KUNSTHALLE is presented in different formats like exhibitions, movie nights, concerts and multimedia performances, workshops, discussion panels and special events. The four scholarship programs give young upcoming artists from Korea and abroad the opportunity to develop creative projects at the PLATOON KUNSTHALLE. The four showcases present every month striking works from the subculture and streetart field including leading artists of the international urban art scene.
GRAFT assisted Platoon in the architectural development of the Kunsthalle, which is based on the signature container modules as developed by Platoon for their first container setup in Berlin. The optimized arrangement of the containers in Seoul was developed in brainstorming sessions between Platoon and Graft and developed and illustrated by GRAFT. The interior design finishes and furniture are developed by Platoon and Baik Jiwon.
