Colkitt&Co worked in collaboration with PUMA North America and many talented companies breathing life and detail into every nook and cranny of this Soho shotgun space. Working first with the concept and store designers, Plajer & Franz, Colkitt teamed up with local NYC contractors, trades, artists, and artisans to develop the brand and the architecture with real New York integrity. Colkitt also worked closely with Hollis Brand Culture on all environmental graphics, branding and wayfinding opportunities.