PURAMANIA
MCA Estudio

PURAMANIA

STUDIO GUILHERME TORRES as Architects

The format of the terrain, which was completely irregular with a 1.8m acclivity going from the street level to the back of the lot, in addition to a no wider than 2.8m narrowing point, made this place an almost impracticable one. However, after a year of extensive renovation, the lot was ready to host a young fashion brand store. The main fundamentals of the project was precisely to fall back on the narrowest point of the building to act as the core of the store, which therefore, escapes from the common place projects usually associated with brands of jeans.


The project inspires a futuristic atmosphere where several cubes arise on and off, sometimes hanging from the ceiling, other times emerging from the floor, giving shape to counters, niches and showcases. All the structures in the building were made of metal structures, coated with drywalls and painted with epoxy. The lighting is composed of a mix between glass domes, designed to capture the most sunlight, and huge panels of polyurethane tensioned screens that eradiate dim fluorescent light. The energy efficiency and a low rate of waste, added to logic in the use of appropriate materials brought about an ideal atmosphere to create a symbol for the brand, which has recently become part of the fashion scenario in São Paulo.


Products used in this project
Product Spec Sheet

ElementBrandProduct name
ManufacturersMagis spa
Product Spec Sheet
Manufacturers
Products Behind Projects
Product Spotlight
News
Fernanda Canales designs tranquil “House for the Elderly” in Sonora, Mexico
12 Dec 2024 News
Fernanda Canales designs tranquil “House for the Elderly” in Sonora, Mexico

Mexican architecture studio Fernanda Canales has designed a semi-open, circular community center for... More

Australia’s first solar-powered façade completed in Melbourne
12 Dec 2024 News
Australia’s first solar-powered façade completed in Melbourne

Located in Melbourne, 550 Spencer is the first building in Australia to generate its own electricity... More

SPPARC completes restoration of former Victorian-era Army & Navy Cooperative Society warehouse
11 Dec 2024 News
SPPARC completes restoration of former Victorian-era Army & Navy Cooperative Society warehouse

In the heart of Westminster, London, the London-based architectural studio SPPARC has restored and r... More

Green patination on Kyoto coffee stand is brought about using soy sauce and chemicals
10 Dec 2024 News
Green patination on Kyoto coffee stand is brought about using soy sauce and chemicals

Ryohei Tanaka of Japanese architectural firm G Architects Studio designed a bijou coffee stand in Ky... More

New building in Montreal by MU Architecture tells a tale of two facades
10 Dec 2024 News
New building in Montreal by MU Architecture tells a tale of two facades

In Montreal, Quebec, Le Petit Laurent is a newly constructed residential and commercial building tha... More

RAMSA completes Georgetown University's McCourt School of Policy, featuring unique installations by Maya Lin
10 Dec 2024 News
RAMSA completes Georgetown University's McCourt School of Policy, featuring unique installations by Maya Lin

Located on Georgetown University's downtown Capital Campus, the McCourt School of Policy by Robert A... More

MVRDV-designed clubhouse in shipping container supports refugees through the power of sport
9 Dec 2024 News
MVRDV-designed clubhouse in shipping container supports refugees through the power of sport

MVRDV has designed a modular and multi-functional sports club in a shipping container for Amsterdam-... More

Archello Awards 2025 expands with 'Unbuilt' awards categories
9 Dec 2024 Archello Awards
Archello Awards 2025 expands with 'Unbuilt' project awards categories

Archello is excited to introduce a new set of twelve 'Unbuilt' project awards for the Archello Award... More