Raiaskaran Parthenon Experience Center

Ashish Sahi

• Designers

The Parthenon Experience Center has been conceived as more than just a sales lounge – it is an immersive art experience that captivates visitors with its innovative design and sculptural, custom-crafted furniture. Designed to break away from conventional sales spaces, it serves as both a showcase for the developer’s projects and a cultural backdrop that highlights the client’s personal art collection.
To achieve this, PS Design in collaboration with Sunday Whites approached the space with an art-centric vision, customising every detail – including furniture, lighting, wall finishes, rugs and door handles – to lend it a distinctive and bold character.

An entrance with artistic inspiration
The experience begins right at the entrance, marked by a striking jaali feature that forms the safety door. It has been inspired by Pablo Picasso’s Girl Before a Mirror (1932). Modified to suit laser-cutting dimensions for a 10mm mild steel sheet in black, this intricate design immediately piques curiosity, setting the tone for what lies beyond.

The Experience Lounge: A sculptural statement
Upon entering, a small welcome lounge seamlessly transitions into a grand experience lounge – an expansive, open space where vibrant tribal artworks adorn the walls, and a sculptural 20-ft dried driftwood installation at the center commands attention.
This area features a custom-made resin-block coffee bar on one side and a large conference cabin on the other.
The eight-ft coffee bar is a stunning design statement, crafted from 42 clear resin blocks encasing chrysanthemum flowers. Each block features two flowers placed back-to-back so that you can view them from both sides. The flowers are preserved using special embalming chemicals to maintain their pristine white colour and fresh appearance indefinitely. The juxtaposition of art, nature and craftsmanship makes this coffee bar an instant conversation piece.

The passage: A seamless design language
A central tunnel-like passage wrapped in ash wood veneer leads to the sales cabins, creating a sense of continuity and fluidity. Built on a mild steel skeleton with a flexi-ply base, this elegant passage conceals the sales cabin doors within its vertical grooves, ensuring a seamless look.
Inside the sales rooms, oval tables with sculptural ribbed bases are paired with vintage-style rattan chairs, offering a refined yet inviting setting.

Megalith: The conference room centerpiece
The highlight of the conference cabin, which connects to the MD’s office, is Megalith – a commanding monolithic table designed with minimal entropy. Constructed with only two textures, the table embodies purity in form. Supported by three sets of three sculptural legs, the marble top is reinforced with an internal mild steel framework and wooden cladding. Concealed contraptions house socket points, ensuring both functionality and clean aesthetics.

Curated elements & material exploration
A glass partition connects the conference room to the MD’s cabin done up with light grey and wood tones exuding sophisticated minimalism.
The bathroom features cast-in-situ walls and a concrete basin, complemented by a custom-designed light fixture.
The Totem Table, a compact and versatile piece, is designed as a monolithic structure with a birch plywood base wrapped in rattan. It serves multiple functions – as a side table, coffee table, or bedside table – with a discreet metal underbase that remains hidden from view.
At the rear-end terrace, a material yard has been planned, while the back office is positioned at the far left side of the space.

A space beyond sales
By blending contemporary design with artistic expression, the Parthenon Experience Center transforms the conventional sales lounge into a multi-dimensional experience. Every element – whether sculptural furniture, curated art or material innovation –contributes to a harmonious dialogue between design, craftsmanship and storytelling.