There’s a mysterious figure in a rabbit helmet who has just landed in Shanghai.
Q&A was asked to design a metaphysical space to host him in this terrestrial
experience.
The temporary exhibition in Shanghai, named ROBBiverse, showcases some of the most iconic collaborations between ROBBi and a variety of well-known domestic and international brands, all of which are inspired by the ancient Chinese mythology story of a rabbit living on the moon called Yùtù.
Yùtù is a significant figure in Chinese mythology and folklore, often depicted as a companion of the moon goddess Chang’e. The story goes that Yùtù pounds herbs into medicine for the goddess while residing on the moon.
ROBBi, a popular collectible toy among Chinese millennials and Gen Z, draws inspiration from this mythology with their rabbit-like appearance and enigmatic, space-faring persona.
ROBBi is a mystery to all, as no one knows what lies inside their aerospace helmet.
However, their striking resemblance to a rabbit has made them a favorite for brand collaborations, especially during the Year of the Rabbit in the lunar calendar. The timing and location of the project also coincides with the important anniversary of Heatherwick’s iconic building, 1000 Trees.
