Jaime Beriestain Studio bolsters the identities of the new establishments of the emblematic FARGA Group of Barcelona based companies, which have been making artisanal ice creams since 1957. The celebrated firm has placed its trust in Jaime Beriestain Studio for the makeover of its different establishments, creating new concepts in decoration and interior design to differentiate its customers and the products it offers them. Fruit of this partnership, two separate identities have been born.
FARGGI ICE-CREAM PARLOURS & CAFES: Artisanal ice-cream parlours with a contemporary twist. SECRETS BY FARGA: A social hub with a touch of industrial new chic. As his starting point, Jaime Beriestain chose to work on the beauty of imperfection, leaving the technical installations in full view, expressly creating patinas and using brickwork to achieve a “rough” effect.
To add warmth, large shelving units place the shop’s products on display.
“THE CHALLENGE WAS TO CONSOLIDATE A NEW BRAND FOR THE FARGA GROUP, TOGETHER WITH A DESIGN PROVIDING THE LAUNCHPAD FOR THIS NEW STRATEGY”.
An urban, casual air, for lovers of “grab and go”. With the possibility of chilling in the comfy, light tan leather sofas and sharing a moment with friends, or simply enjoying the space whilst working.
The colour range: The famed Italian coffee, caffè macchiato (brown, cream, black and white), to provide a visually stimulating result.
Armchairs: Magis, natural leather and black frame. Tables and benches: Jaime Beriestain Studio.
Two strategic locations in two of Barcelona’s leading shopping centres. L’Illa Diagonal Located on the first floor, alongside the main hallway, with a total of 75 square metres of interior space and 20 square metres of terrace.
La Maquinista On the first floor, with a total of 90 square metres of interior space and 70 square metres of terrace.
