Shopping is either about buying basic goods or indulging in luxury. However, most customers like to be inspired by the surrounding retail space. Due to Bruag being highly customizable, every store can get that special something, a unique atmosphere, evoking enthusiasm for new things or connecting the product and its surroundings. In the shoe store Schneider in the Swiss city of St.Gallen, the individual Bruag stair railings and room dividers use a unique perforation reminiscent of the glorious past of St.Gallen as one of the major textile cities in Europe.