Tasmania has fast become a foodie destination as the next generation of restaurateurs focus on fresh produce and good design to bring the community together. Sisterhood is one of Tasmania’s newest hospitality offerings, located in the waterfront suburb of Sandy Bay, Hobart. Wanting to put the exciting new all-day eatery on the map, we designed a warm, inviting and textured environment with boho charm inspired by a recent trip to the tropical paradise of Tulum.
Sisterhood owner Yasmin Chung wanted to create a timeless, fun and vibrantrestaurant-café that customers can frequent daily to enjoy good food and friendly service. Chef Joshua Mathewson (named one of Tasmania’s 30 most influential chefs by The Mercury) created the menu, and using fresh, seasonal and local produce he cooks everyday dishes with a modern twist. We designed the interiors and branding to express Sisterhood’s inclusivity as well as evoke a sense of escapism. Looking to the coastal setting, we created a casual and easy-going experience that feels like a tropical destination in the comfort of a local community.
The design is inspired by a recent trip to Tulum, where food, design and community are at the forefront of its tranquillity and charm. Layering textures and earthy tones we created an elegant and calming space to reflect the coastal location and imbue a sense of nostalgia for a holiday escape. Timber joinery and furniture has rattan detailing, and rattan light shades hang overhead. Soft-green tiles clad the counters; tropical wallpaper enlivens the sunroom; and an abundance of plants adds greenery and life. The dark-emerald communal tabletop is inspired by Tulum’s lush rainforests, and burnt-orange in the branding evokesTasmania’s lichen-covered rocky coastline.
Sisterhood is spatially designed to accommodate takeaway, dine-in, large groups and furry friends, offering openness for the sense of community as well as cosier areas for solace. A coffee counter and window seats inside the entrance cater for on-the-go customers and casual drinks. Dine-in guests can take a seat at the bar, enjoy the company of others at the communal table, or nestle into a banquette inside the restaurant-café or outside on the patio and sunroom.
We designed the brand identity to represent the Sisterhood community and applied it to customer touch points, from signage and wayfinding, through to the menu and digital communications. The logo expresses the bonds of friendships and relationships, with an underline representing the strong foundation that links individual characters together. This supportiveness and inclusiveness continue in the brand language with playful puns and messages of positive reinforcement: “You’ve got a peach of my heart” and “We make a great pear.”
Food and friendship have always brought people together, and now locals, visitors and tourists are coming to Tasmania to enjoy the high-quality food it delivers. Sisterhood is a new vacation-inspired destination in Australia’s southernmost city, and its warm and welcoming environment is bringing the community together through good food and friendship.
Project Quotes
“Tasmania has fast become a foodie destination as the next generation of restaurateurs focus on fresh produce and good design to bring the community together.”
“Wanting to put Sisterhood on the map, we designed a warm, inviting and textured environment with boho charm inspired by a recent trip to Tulum.”
“We designed the interiors and branding to express Sisterhood’s inclusivity as well as evoke a sense of escapism.”
“Looking to the coastal setting, we created a casual and easy-going experience that feels like a tropical destination in the comfort of a local community.”
“The design is inspired by a recent trip to Tulum, where food, design and community are at the forefront of its tranquillity and charm.”
“We designed the brand identity to represent the Sisterhood community: the logo expresses the bonds of friendships and relationships, and the brand language has playful messages of positive reinforcement.”
Material Used :
1. Paint: Dulux, Murobond
2. Wallpaper: Mokum (Design by Catherine Martin)
3. Flooring: Polyflor
4. Stone: Signorino
5. Tiles: Heath Ceramics (Bar & Counter Tiles)
6. Rattan: Wicker Guru
7. Upholstery: Instyle, Baresque (Waiting Area only)
8. Leather Seat Wrapping: Dawson Street Leather Co
9. Furniture: The Family Love Tree (Bar Seating), Thonet (Dining Seats), Sunday Society (Stools), Biasol Tre Mezzo (Outdoor Tables)
10. Pots: Milk & Sugar
11. Greenery: Greenscape Walls, Hobart
12. Lighting: Sphera (General Lighting), The Family Love Tree (Pendant Lights)
