SoHo Loft NYC

SoHo Loft NYC

Designer
STUDIOLAV
Location
New York, NY, USA | View Map
Project Year
2019
Category
Apartments

Private Houses
Dlux Creative
Product Spec Sheet

ElementBrandProduct Name
Table LampFlos
lampLuceplan
Proust chairMagis spa
mirror / tableMiniforms
PALMIRO, CARUSO, OTTO | Glass table
fabric Moooi
MALMAISON, DIAMOND TREE
ArmchairMoroso
DOUBLE ZERO, OTTOMAN

Product Spec Sheet
Table Lamp
Proust chair
mirror / table
PALMIRO, CARUSO, OTTO | Glass table by Miniforms
fabric
MALMAISON, DIAMOND TREE by Moooi
Armchair
DOUBLE ZERO, OTTOMAN by Moroso

SoHo Loft NYC

STUDIOLAV as Designers

As citizens of the world, we live and experience the whole world as our home. We carry our identities and value our inheritance. At the same time the connection with new cultures is something we are longing to explore and experience. Collectors of experiences, the citizens with a multicultural identity desire to creatively experiment with their interim habitat, to create an environment that visually reflects their eclectic personality and lifestyle. After meeting the owners of this SoHo loft in Manhattan New York, we got inspired by their diverse background and vibrant personalities and the concept for the interior started quickly forming into a solid idea.


One of the essential requirements that had to be met, among others, was the potential to host social events for dinner or aperitif that could accommodate 10 to 15 people simultaneously. The main social areas, living room and dining area, have been carefully considered to encourage social interaction in spacious yet cosy clusters and dressed with all the essentials to comfortably sit and entertain the desired number of guests. A well-defined area to be used as a casual working station had to be included within the interior layout. Our task has been to create a comfortable and quite place to work from home including a desk that would, at the same time, merge evenly with the rest of the space, considering the open plan layout of the loft. Adjacent to the working station, a relaxing study corner has been created. A comfortable armchair with a footstool is sitting on top of a vibrant and lush carpet set against a rich velvety curtain, along with a bookcase act as the defining pieces.


Other service areas had to be refreshed or created anew to meet the everyday needs of the residents. The existing kitchen island area has been enriched with additional storage and sitting. The whole area has been kept in white tones to be as discrete as possible and take as little away from the rest of the space, while at the same time remains functional and inviting both for preparing a meal or enjoying a quick snack. Also a small cloakroom area has been created in the entrance of the open plan room to provide temporary storage and essential functions for the owners and guests alike.


In the perimeter of the main social living room space, satellite breakout areas have been created. Carefully selected small furniture, create cozy corners to hangout while, when necessary, these furniture can be used as additional occasional sitting for larger social gatherings.In the main space the chosen lighting features become centrepieces. Minimalistic and sculptural, yet functional, they complement the eclectic interior, a contemporary space for living in a metropolitan city such as New York. Other areas such as bedrooms and internal corridors have been styled and decorated in a more neutral and understated way in an attempt to let an unforced feeling of relaxation to prevail.


The success of this interior project lies in the creation of a space with the look and feel of a luxurious contemporary abode, while at the same time it remains inviting and can comfortably meet the daily needs of its inhabitants. The whole scheme, including furniture and lighting, its finishes and colours not only compliment the collection of the owners’ artworks but also celebrate their vibrant and extrovert personalities. This connection between the existing and the new achieves a fine balance of a carefully curated but still very personal space.

Featured Projects
Latest Products
News
Hidalgo Mira Arquitectura restore the historic Godelleta tower in Valencia, Spain
30 Nov 2022 News
Hidalgo Mira Arquitectura restore the historic Godelleta tower in Valencia, Spain

Estimated to be built between the period of 11th and 13th centuries, the Godelleta tower is a Buildi... More

Stilt Studios unveil prefab treehouse hospitality units overlooking the lush rice fields of Bali
30 Nov 2022 News
Stilt Studios unveil prefab treehouse hospitality units overlooking the lush rice fields of Bali

Set amidst the coastal village of Canggu, Treehouse Studios is Stilt studios' newest hospitality add... More

Sterck’s new showroom revives the glory of the industrial heritage of Aalst, Belgium
30 Nov 2022 News
Sterck’s new showroom revives the glory of the industrial heritage of Aalst, Belgium

Formerly a weaving mill repurposed into a Tupperware plastic factory and recently transformed into a... More

Casa TO by Ludwig Godefroy is an experiential retreat on Mexico's Pacific coast
30 Nov 2022 News
Casa TO by Ludwig Godefroy is an experiential retreat on Mexico's Pacific coast

Nestled amidst a land of golden sunsets, with unparalleled vistas of the sea, sand and cliffs, in La... More

Spaces & Design conceptualize stairs as a sculptural, interconnecting element in this Kolkata House
30 Nov 2022 News
Spaces & Design conceptualize stairs as a sculptural, interconnecting element in this Kolkata House

A split-level structure, in Kolkata, with a distinguishable floor plate and a unique spatial configu... More

Liknon by K-studio on the Greek island of Samos dissolves the traditional idea of a museum
30 Nov 2022 News
Liknon by K-studio on the Greek island of Samos dissolves the traditional idea of a museum

On the Greek island of Samos, Liknon by K-studio is an unconventional museum project celebrating Met... More

Noodle Story by Yatofu Creatives offers a 'curio cabinet' of new and nostalgic experiences
30 Nov 2022 News
Noodle Story by Yatofu Creatives offers a 'curio cabinet' of new and nostalgic experiences

Marking their third collaboration with designers Yatofu Creatives, Noodle Story is now bringing thei... More

10 distinct timber-clad houses that are rustic yet modern
29 Nov 2022 Specification
10 distinct timber-clad houses that are rustic yet modern

Wood, in all its forms, is unquestionably among the most versatile materials available out there. Hu... More