Sport in Street APPLICATION

SPORT IN STREET Application-AYHAN GÜNERİ

Ayhan Güneri Architects as Interior Architects

SPORT IN STREET APPLICATION (SIS APPLICATION) "SIS APPLICATION" is the consept work that has been applied in Istanbul which has been designed as a flagship store. During the preperation of the concept of Sport In Street, we have taken the interests of the young people into consideration such as technology, street art and social media. With the observation of the inputs that create the structure(DNA) of the brand, there are three mood boards formed. Related to these mood boards, we cared for the shop to be 100% street culture store based on the themes such as social media, nature and touches of city life. During the process of deciding materials, we have focused on materials which we see in our everyday lives and while focusing on this we have also took the fastness of theproduction in to consideration. A specular effect was caught with the neon writings of slogans, brick structured walls, concrete coatings, metal ceilings which gives and effect of industrial visualization, street lambs, road lines drawn on pavement, trafic signs and trafic items, seats that consist of oil cans. With this decoration, Sport in Street succeeded to put all the 32 unique brands together. With the including of giant led screens which are the products of high technology of this present day, SIS APPLICATION concept became able to; - present all embodied brands on these screens. -control the dinamism of the street and prevent the dead store life. Each decorative item that played role to form store concept helped to create the spirit of sport in street.(furnitures, lightning elements, led screens, brick, concrete, neon, etc). This is such a complete structure that for example even the skateboard items that are for sale on the walls are playing a role in this decoration. Every component used in the concept increases the excitement of youth and cause them to spent more time in the shop and because of this possibility of a person to purchase a product increases. There is a brand new technology used in the stores called SPORT INFO. People basically view the shoes they will buy being worn and easily share it on social media sites such as Facebook, Twitter and Instagram, and this way they can get feedback and comments on the product of their friends. This technology is useful for customers decision as well as the advertisement of the store. Even with the first store application S.I.S APPLICATION concept introduced "Sport in Street" to public with new era retail.

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