The conversion of the Springer executive floor is the Iconic Awards Winner 2015 in the category of interior. Shorter communication channels, collaborative work: these are the central ideas for the redesign of the Axel Springer executive floor, which we completed in April 2014. The redesign of the boardroom is also an expression of Axel Springer’s transformation process to ‘leading digital publisher’. The essential elements of the task were the spatial organization in its transparency and informality, the flexible usage concept, and the choice of robust materials.
Co-working space has found its way into the executive floor. For that reason, we have broken with the classically rigid corridor-with-offices situation.
The new center is a large work area and a lounge, and the four small executive offices are grouped in the corners around it. Through the use of curtains and sliding doors, different room situations and perspectives are made possible. All four members of the Board now sit on the same floor. Their individual offices have become smaller – but the common area larger.
A space typology prevalent among start-up companies was implemented in a leading publishing company: one can now communicate directly, appointments are no longer necessary, and spontaneous meetings can take place without a great deal of preparation.
Material Used :
1. Curtain fabric: Trevira CS (fire retardant), Ginger 101, Kvadrat
2. Flooring: parquet refurbished, color primed
glass partitions System 72 evo and lift-slide element
System E160 HSL, custom made, anodized, with soundproof glazing, FR Hauk Stahl- und Leichtmetallbau GmbH
4. Roofing: expanded metall (steel), powder coated
5. Interior lighting:
Ceiling mounted light (LED) MJ64 iGuzzi and Modular United
Fluorescent lamp Seamless Osram
6. Interior furniture:
Sofa Thonet, Foam flame retardant
Hay Cofee tabel Bella (oak solid stained) and ACC21 Chair
Hay WfH Revolver chair steel black
Hay AAL 81Low Alu Frame Leather Sierra Black