In 2014, Form Us With Love was contacted by the newly-rehoused Spritmuseum in Stockholm—a museum dedicated to alcoholic beverages. It was a timely move; perfectly in tune with the city’s growing love for craft beers, home brewing and the Swedish heritage of spirit. To help visitors navigate their way through the myriad of assembled brews, Spritmuseum required an engaging vibrant aesthetic; one befitting of the concoctions it curates.
The creation of this ‘educational environment’ is unlike others the studio has undertaken, bringing all of our senses into play. The sights of the bottles’ labelling, the colours of the ales, the aromas. And the task was to make the exhibition as engaging for non-drinkers as it is for devotees. The studio began its own brewing experiments in the studio to fully understand why so many have become beguiled by home brewing ales, stouts and lagers. Interviews and research with local sommeliers and writers was also undertaken to get a really rounded image of this fascinating movement.
The resulting environment is one that references brewing heritage, the craft of brewing itself and, of course, the sampling. Form Us With Love sought out the classic 15×15 ceramic tile used in so many breweries and ran out a fluid, easy to read visual narrative to link all the entities together seamlessly. A year later and Spritmuseum and its Öl (beer) exhibition has won its share of awards too; much like the beers it shows.