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Stella Artois- Mercat

Stella Artois- Mercat

Hitzig Militello arquitectos
Buenos Aires, Argentina | View Map
Project Year
Federico Kulekdjian

Stella Artois- Mercat

Hitzig Militello arquitectos as Architects

The project is the result of a research we have done during the development of the identity for the Artois coffee project, in which we elaborated a language that represents the brand Stella Artois for its venues, the company that commissioned us.


There are elements in the proposal that refer to the old typical European cafés of the early twentieth century, closely related to the Parisian ones.


The arches have been a resource that we re-elaborated respecting its elegant features, but implemented as a envelope composing a volume that can be easily interpreted from the distance.


The envelope has a sequence of repeated and overlapped circumferences generating a dense but permeable boundary, in the same time opting for voids where free communication with the service is required.


The stand has two distinct facades given its asymmetrical enclave. The opposite side is incorporated into the old building of the market shed, in contrast to the stand façade, which is detached from the walls and ceiling. Both sides are connected from the bar services.


The project has a monochromatic imprint but with a heterogeneous composition in its materials, such as refractory bricks, iron and marble, all part of the tectonic family.


The antique mirror and the chandelier-like luminaires with their spheres are part of the Parisian imaginary of the cafés of the twentieth century.

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