Stonex India building is situated in the busy road of stone market. The initial concept was to create brand through the façade which did not required any hoarding but building itself becomes an iconic structure among the stone building around. The idea was to stand out from the crowd. 

The design involved creating a landmark façade which did not showcase the product but a creative impression of it in the façade is perceived as an artwork with using it as a canvas.

Patterns were created using three tiles in abstract fashion creating multiple levels. An old Ferrari car which was their brand icon was incorporated in the façade. The client dealing in stone and slim tile its an amalgamation of using both the products in harmony to each other.

The façade behaves differently throughout the day, Early morning and noon sun create shadows on the façade giving it a character of blank canvas and strokes were painted on it through tiles. As day passes during late evening sun graces it with natural light giving it a different character. During dawn light lits up the façade with a special floating effect created with the help of lighting consultant. Multiple levels were created in the façade which are visible only during night when lights come into picture.