SUPCON, a global leader in intelligent manufacturing solutions for process industries, cements their presence in Southeast Asia with a new Asia Hub in Singapore.
Conexus Studio worked closely with SUPCON to unveil a cutting-edge and user-centric workspace that fully supports the brand's daily business functions. Unique to SUPCON’s Asia Hub is the opportunity for guests to experience and interact with the brand's finest hardware and software innovations. From the immersive Product Display Area to the comfortable Customer Experience Centre, the space layout allows visitors easy access to SUPCON's latest technology before continuing discussions in the vibrant pantry or the adjacent meeting room called the Innovation Hub.
Encapsulating Brand Ethos and Culture
Committed to the development and integration of state-of-the-art AI technology and other disruptive automation tools, SUPCON's forward-thinking nature inspired the ultra-modern design of the reception. Embracing bold sculptural lines and metallic accents on a minimalistic colour palette, the amalgamation of these features fosters a futuristic ambience for the office, equipping SUPCON with an ideal hub for experimental and transformative tech ventures.
Contrasting the cool greys and blues of the reception area, the pantry and collaboration zones provide a tasteful splash of colour and nature which revitalises staff during their break times while encouraging creativity in discussions. With the company quote “Make Industry Smarter, Make Life Easier” spelt out in the pantry’s bright neon pink sign, staff and guests are constantly reminded of SUPCON’s mission and values that drive their success.
Putting People at the Forefront
As a people-first organisation, SUPCON’s office is an oasis of comfort and connection designed to facilitate a productive work environment for its inhabitants. The office layout clearly separates the client-facing spaces from the open-concept workstations to ensure easy navigation and a conducive working environment. The back-of-house is then split into two units to house different departments. For better internal communication, each department is furnished with its own meeting rooms and phone booths to help reduce distractions and optimise workflow.
Reflecting SUPCON's commitment to staff welfare, the space maximises natural light for workstations, incorporating greenery into informal breakout spaces and comfortable seating to encourage flexible engagement. The digital-first office also features free-standing task lights, enabling staff precise control over the amount, quality and warmth of light at their workstations. This lighting solution enhances overall workplace wellbeing, particularly benefiting research team members who spend extended hours in front of screens.
“Conexus was a professional and reliable partner in the design and build of SUPCON’s new Asia Hub. Their expertise and experience with Chinese firms and tech companies facilitated a seamless collaboration. From the thoughtful office design to the meticulous renovation work, the Conexus team not only met but exceeded our expectations, exhibiting unwavering dedication to creating a space that fulfils all our requirements.”
Mercy Zhang, Vice President, SUPCON International Business
