SWEETZAG

Anagrama as Architects

THE CLIENT

SweetZag is a fully functional kid candy laboratory located in Monterrey Mexico. 

A true crazy space where everyone can experiment and create their own sweet inventions.


THE OBJECTIVE

We had to develop a secure but extremely fun space that invites the user to play while maintaining an open mind.


THE SOLUTION

The project was developed as a full surreal experience with our main consumers in mind, little kids. 


We’ve created a dream-like environment decked with candy columns, a crazy melting blue ceiling, and a touch of industrial motifs as seen on the pipe-like structures on the walls. A great mixture of colors and organic shapes interplay to create an immersive experience worthy of Alice in Wonderland. — (A)


"A GREAT MIXTURE OF COLORS AND ORGANIC SHAPES INTERPLAY TO CREATE AN IMMERSIVE EXPERIENCE WORTHY OF ALICE IN WONDERLAND."


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