The Brick Bond
Niveditaa Gupta

THE BRICK BOND

RENESA ARCHITECTURE DESIGN INTERIORS STUDIO as Architects

An immersive milieu that places its core product at the heart of its visual storytelling for all of posterity to behold. At The Brick Bond, conceptualised and executed for Jindal Mechno Bricks group, the humble yet most resilient fundamental of construction conjures an ingrained and palpable narrative that permeates the very walls of the space.  

photo_credit Niveditaa Gupta
Niveditaa Gupta

With over 50 years in the fraternity, the company (now helmed by second generation entrepreneurs) was seeking an intrinsic facelift for the brand’s demeanor that could be expressed through a thematic and modular design identity; an evolving yet congruent architectural language that could dot any retail outlet nationally and globally. 

photo_credit Niveditaa Gupta
Niveditaa Gupta

Located in the teeming construction material retail nucleus of the Indian capital, the overhaul of the obsolete design identity began for the studio at the façade-level; the primary interface of a visual connection that patrons establish with a retail destination. The unassuming and uniformly punctured elevation alluringly beckons one through its portal, headlined by the overlay of brick architecture — a maneuver that allows the core material to don a focal role in a trice.

photo_credit Niveditaa Gupta
Niveditaa Gupta

As India’s foremost brand of modular bricks and with a celebrated legacy of its craft to be carried forth, the design impetus pivoted around the conceptualization of a resonant ‘Brand Architectural Ethos’ that could define the experiential centre at hand and venues the world over. Focusing on the lifecycle of each brick from its earthly genesis to its firing, the interiors have been interpreted as a contemporary dive into the chambers of a classic brick kiln. Bestrewed in a lyrical concoction of a gamut of earthy hues and laying patterns of brick bonds, the venue has allowed the bricks to become the true-blue protagonist in the spatial scheme.

photo_credit Niveditaa Gupta
Niveditaa Gupta

With a warm spectrum of yellows, terracotta, browns and taupe, the floors, ceilings, and walls have been swathed in various brick modules that gain their distinct tints based on the firing levels the native clay undergoes. The petit blueprint hosts a proponent display area, and ancillary zones like an office, bathroom, and pantry section. With three distinct brick bond typologies, primarily across the façade, interior walls, floors, and the vaulted ceiling, the architectural intervention focuses on exhibiting to the patrons how the material can be utilized in an ingenious and malleable manner.

photo_credit Niveditaa Gupta
Niveditaa Gupta

With a homogeneous presence, the palette dabbles in a range of umber tones which manifest as a repository of bricks that playfully engage in a tête-à-tête with light that percolates through the interstitial windows, creating theatrical strobes of diffused illumination indoors. An ennead of monolithic brick-clad pedestals emerges from the floors symmetrically in the heart of the layoutimbuing a sense of sculptural omnipresence, creating display surfaces for the catalogue of products.

photo_credit Niveditaa Gupta
Niveditaa Gupta

At the Jindal Mechno Bricks experience centre, the design algorithm pays homage to the layered history of the endeavour itself and syndicates its avowed future which brims with umpteen possibilities in the arena of construction. The elemental approach towards urging the utilisation of the building product itself in the designed environment allows patrons to connect with the sustainable, minimalistic, and timeless demeanour of the bricks. A space wherein the disposition is trademarked to be brand-specific and product-driven with its every weave while tying in with the proud home grown ‘Make in India’ initiative.

Caption
Caption
Featured Projects
Latest Products
News
Merk X revitalizes Amsterdam Zoo natural history building that was closed for 75 years
20 May 2022 News
Merk X revitalizes Amsterdam Zoo natural history building that was closed for 75 years

The neoclassical building was built between 1850 and 1855 to a design by Johannes van Maurik as a na... More

82,000 unique, hand-crafted tiles clad the new extension to Museum Arnhem by Benthem Crouwel Architects
20 May 2022 News
82,000 unique, hand-crafted tiles clad the new extension to Museum Arnhem by Benthem Crouwel Architects

In addition to restoring the original Museum Arnhem building, complete with characteristic historic... More

Estudio MMX interweaves open spaces throughout porous pigmented concrete villa
19 May 2022 News
Estudio MMX interweaves open spaces throughout porous pigmented concrete villa

A sequence of open spaces with a gradual degree of intimacy allow residents to move gently from the... More

Baumschlager Eberle Architekten’s Montagne du Parc demonstrates how concepts of sustainability can be implemented at an early stage of architectural completion
19 May 2022 News
Baumschlager Eberle Architekten’s Montagne du Parc demonstrates how concepts of sustainability can be implemented at an early stage of architectural completion

The largest project completed by Baumschlager Eberle Architekten in Europe to date, the new Montagne... More

Find products by looking at inspirational projects
18 May 2022 Inside Archello
Find products by looking at inspirational projects

Archello’s new Inspiration guide is the world’s first and largest reference guide with a... More

Artlist office design celebrates creativity while emphasizing work, efficiency, and collaboration
18 May 2022 News
Artlist office design celebrates creativity while emphasizing work, efficiency, and collaboration

For busy Israel-based technology company Artlist, designers Switchup created an office concept that... More

Experimental Co-Housing Denver project by Productora provides a compelling model for centrally located, low-cost housing
17 May 2022 News
Experimental Co-Housing Denver project by Productora provides a compelling model for centrally located, low-cost housing

Only a few miles from the downtown area of Denver, this experimental co-housing project by Productor... More

Baumschlager Eberle Architecten create an architectural statement for a natural setting in Alpe Furx
17 May 2022 News
Baumschlager Eberle Architecten create an architectural statement for a natural setting in Alpe Furx

On a sloping site in the Austrian ski resort of Alpe Furx, this holiday and leisure development by B... More