Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026
The Jewelry Box
Elad Gonen

The Jewelry Box

Nestled in the heart of Ganei Tikva, a quiet and unassuming neighborhood, "The Jewelry Box" stands as a testament to the transformative power of determination and creativity. In 2023, this apartment, named after its owner's passion for jewelry, became a beautiful haven in an otherwise humble location.

Resilience and Dreams:
A couple, profoundly influenced by the traumas and life journeys of their siblings, embarked on a mission to embrace life to the fullest. Bereavement and battle shock had a deep-rooted history in their family, motivating the couple to invest in creating their dream home, despite its modest location. The wife, a talented jewelry designer, poured her creativity into every aspect of the home.

photo_credit Elad Gonen
Elad Gonen
photo_credit Elad Gonen
Elad Gonen

A Community Connection:
They chose to stay in Ganei Tikva and renovate their existing home because of the deep ties they had to the community. Their children attended the local high school, they had long-established relationships with doctors, cherished friendships, and were accustomed to the local shops and facilities.

They stripped down the apartment to its essentials, preserving only the mandatory Israeli security room, locally known as the mammad, and offering a blank slate for their dream.

photo_credit Elad Gonen
Elad Gonen
photo_credit Elad Gonen
Elad Gonen

Crafting Wholeness:
One of the notable design choices in "The Jewelry Box" was the use of rounded walls in the common areas. This ingenious decision created a sense of unity and fluidity throughout the space. Sharp lines and edges would have made the room feel awkward and divided.

A Neighbourhood Excursion:
Ganei Tikva is a quiet, residential area, according to the couple, and one can't find such a luxury and stylish apartment like 'The Jewelry Box' in Ganei Tikva. Their neighbors were equally captivated, and it became a neighborhood sensation, with everyone coming to see the apartment as if it were a special excursion.

photo_credit Elad Gonen
Elad Gonen
photo_credit Elad Gonen
Elad Gonen

The Art of Craftsmanship:
With an eye for detail, "The Jewelry Box" boasts expert carpentry, round edges, and brass accents, adding an understated touch of sophistication. Every piece of furniture was customized to harmonize with the apartment's curved aesthetics.

Timeless Elegance:
"My home is my fortress and my refuge," the couple affirmed.
In Ganei Tikva, "The Jewelry Box" reflects not only the couple's personal journey but serves as an inspiration to others. As their children began independent journeys, this home stood as a testament to the belief that beauty and dreams can flourish anywhere.

photo_credit Elad Gonen
Elad Gonen
photo_credit Elad Gonen
Elad Gonen

Team:
Planning & Lead designer: Tzvia Kazayoff
Assistant Interior Designer: Zlil Gani 
Project photography: Elad Gonen
Contractor: Moti Ashkenazi

photo_credit Elad Gonen
Elad Gonen
photo_credit Elad Gonen
Elad Gonen

Material Used:
1. Kitchen: Semel Kitchens
2. Custom carpentry: Roey Orenshten
3. Furniture: Niso
4. Curtains and textiles: Ella Decor
5. Glazing: Vitreum glass
6. Bathroom utensils and tiles: Hezibank
7. Kitchen surfaces and bathrooms: Boristone 
8. Lighting: Kamchi
9. Air conditioning: Bet Hamatkinim
10. Home Automation: Vitrea
11. Accessories: Niso

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