Coco Chanel once said that‘simplicity is the keynote of all true elegance’. This idea served as a jumping-off point for the ode to femininity this women’s clothing boutique had to become. To create a toned-down backdrop for the women’s clothing and accessories at Tiffany, Belgian design studio WeWantMore designed a graceful interior and a refined branding. 

A sense of intimacy

To create a sense of intimacy, the studio used heavy fabrics, natural stone base plates alongside long-pile carpet, slightly textured paint and a soothing colour palette. The clothes are meticulously presented on bespoke lighting that is integrated in the copper clothing rack. A combination of natural daylight and custom-made light makes the clothes you try on come fully into their own. A distinctive design and personal service with a smile show that physical stores can still top online shopping.

After a shopping session, you’re invited to pay at a counter made from Japanese glazed tiles and copper details – a key feature of the interior design. The branding became a part of the interior design by integrating the blooming rose logo.