Products that are "made in Germany" and high-quality German workmanship are famous the world over as great export items. The presentation at German Design Loft hinges on the idea of highlighting the quality of these exhibits by focusing on the details of the finishing. For example, the objects lie on their sides or the wrong way up - on raised pedestals, printed with inverted graphics of building ground plans, enlarged to a scale of about 1-in-2. This new perspective offers a view "behind" things and also familiarizes visitors with the renowned products in a different context. The inverted depiction of the ground plans of standard apartments taken from the "Neufert" reference manual references architects' design work and thus represents the idealized "standard apartment" for the furnishings. Likewise, these ground plans playfully reference the exhibits, which are presented the wrong way round or the wrong way up. A wraparound carpet section unites the pedestals with the exhibits to create a single spatial presence."