TripAdvisor is a global enterprise that has experienced an incredible level of success and growth. Baker Design Group was retained to design their new 282,000 sq. ft. World Headquarters to support their down-to-earth and fast-moving corporate culture. The building exterior and landscape of the new headquarters was designed in collaboration with the Developer and was inspired by TripAdvisor’s ambitions to create a facility that is a “must see and experience” destination in New England. The new headquarters is “un-corporate” in its feel and timelessin design, celebrating the proud industrial heritage of the site and this area of Needham, Massachusetts.
The building houses a wide variety of working environments focusing on creating both collaborative communities and areas for quiet concentration for their employees and partners. Leading edge technologies are integrated throughout the building connecting the headquarters to customers and collaborators around the world. TripAdvisor’s company branding and a wide array of “dashboard” media displays highlight their up to the minute online global impact and statistics, as well as customer reviews throughout the entire building.
At the center of the headquarters building is the TripAdvisor Community Town Square called the Forum. This is a multi-story space that is a constant buzz with open and private meeting spaces, collaborative teams working, and socializing for the building. The space is designed to transform in an instant into a large community meeting room, creating a Town Hall for their community of 1,500 employees. The Forum has the capability of hosting a wide variety of events and includes a giant display to exhibit a wide range of live data from their websites or streaming the quarterly company meeting presentations with participants in offices around the world.
