Everything was in the shops, we just had to dream.
In contrast to standardization and alignment, there is customization. The current trend in the construction market is dragging us towards a world of industrialized and repetitive solutions.
The big developers put houses on the market “for all audiences” finished with neutral and inexpressive materials. Thus, their range of buyers will be a priori greater, based on the principle of offering something standard that can be sold quickly and without problems.
What happens then with those who want a special home? Either they have enough economic capacity to build their own house to their liking or they will be condemned to buy the same apartment as their neighbor, even if they are totally different people and their ways of life have nothing to do with each other. In a world in which, fortunately, each individual has the freedom to live and think as they want, why do we all have to live in the same house?
TUR House is an exercise for the total customization of a home in a standard apartment block, in a working-class neighborhood, within an affordable budget, based on the principle of taking advantage of the opportunities offered by the industry to get out of the pre-established.
There are fewer and fewer carpenters or blacksmiths who work in an artisanal way, and those that exist due to demand become prohibitive services for the vast majority. What is standardized is cheaper, because it is repeated ad infinitum and can be done by machines and not by people.
There is still hope! Today, pieces can be designed, made of industrialized wood, completely made to measure, to complete a space that will then be cut by machines, following well-chosen catalog finishes.
TUR House is not an exercise in craftsmanship, or a utopian manifesto for the return to manual work in the trades. It is a commitment to the original, the unique and personalized from solutions and materials that exist in the general market.
Working with standard materials and arranging them intelligently, we can obtain unique results.
Ceramics are a wonderful material, deeply rooted in Spanish culture since the Arab tradition and even before. By looking for fun, expressive and suggestive pieces, placing them in unexpected places, we achieve surprise and strangeness and we will end by creating a different space.
Imagine a living room with a ceramic baseboard, as if it were an outdoor patio. Let's think for a moment about a magical and suggestive bedroom, like those we had as children, where one felt like the king of one's own castle, on a cloud.
What happens if we design a child-like bedroom for an adult? What would happen if the bedroom extends into the living room? Like a cloud moving across a landscape. What if a lamp is the sun?
