BRAUNWAGNER designed and planned the Volkswagen booth at the Moscow Motor Show 2014 the third time in a row. Objective was to create a clear, dynamic, architectural space orchestration including highlight stage on an area of 1950 sqm. Stage and LED presentation wall have been amplified by using strong formal and communicative accentuation.

A product affine and emotional adventure world has been generated by collateral integrated lounges. Tonality and modulation of the highlight stage was created in context with the lounge area. Architecture, interior and materiality generated an specific overall impression adjusting to the Russian marketplace.