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Wayfair Edens Plaza

Wayfair Edens Plaza
Ryan Gobuty

Wayfair Edens Plaza

Award-winning metal experts, Móz Designs, are excited to share their Wayfair Edens Plaza project, a full-scale renovation of the historic 164,000-square-foot Carson Pirie Scott building in Wilmette, Illinois. In collaboration with Gensler Los Angeles and J.T. Magen & Co., Móz crafted custom metal cladding that enhances the building’s exterior, embodying Wayfair's modern retail identity and creating a captivating draw for shoppers near and far.

Móz’s Laser Cut Metal Panels play a defining role in elevating this new flagship store. With clean geometric lines and the reflective finishes of the white and purple paneling, the laser cut design creates a dynamic visual experience, while the backlit feature offers a striking focal point that instantly draws attention to the storefront. 

photo_credit Ryan Gobuty
Ryan Gobuty

By blending metal and lighting, Móz enriches the exterior and reinforces Wayfair’s upscale brand image in its first large-format store, which showcases an extensive range of home goods and sets a new standard for the shopping experience. A total of 108 custom laser-cut panels with a geometric pattern were crafted from 1/4" aluminum and finished in White AAMA 2605 Powder Coat, forming the 70’ x 40’ backlit feature wall and giving the facade a sleek, modern appeal. Additionally, three sets of 33 custom-cut geometric panels finished in Purple Matte AAMA 2605 Powder Coat were stacked and installed at the entrance, creating a bold statement that celebrates Wayfair’s signature color palette at Edens Plaza.

photo_credit Ryan Gobuty
Ryan Gobuty

The Wayfair Edens Plaza Project marks a significant transformation in Wilmette, Illinois, as Wayfair revitalizes the former Carson Pirie Scott department store into a vibrant retail destination. Móz Designs was selected for its expertise in delivering durable, high-quality metal solutions suited for high-traffic commercial spaces. Providing exceptional longevity over other cladding options, Móz collaborated closely with the design team to ensure the final product met both aesthetic and functional goals.

photo_credit Ryan Gobuty
Ryan Gobuty

Team:

Architects: Gensler 

Metal Manufacturer: Móz Designs

Contractor: J.T Magen

Other Participants: Gensler Los Angeles and J.T. Magen & Co

Photographer: Ryan Gobuty

photo_credit Ryan Gobuty
Ryan Gobuty

Materials Used:

108 Laser Cut Panels with Custom Line Pattern in White AAMA 2605 Powder Coated finish. Panels were made from 1/4" Aluminum.  Moz also provided 3/16" acrylic panels. Moz supplied metal and acrylic panels with No. 12 X 3/4 SS self drilling screws. Internal tube frame, backlighting, and installation by others.

3 Sets of 33 Custom Cut Geometric shape panels in Custom Purple Matte AAMA 2605 Powder Coated finish.. Panels were made from 1/4" Alum. Panels were overlayed in the field to create a stacked look and affixed with No. 12 X 3/4 SS self drilling screws.

Project credits

Architects
Laser Cut Metal Panel

Product spec sheet

Laser Cut Metal Panel

Project data

Project Year
2024
Category
Shops
Building Area
164000 sq ft
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