We Are Emma
Luis Beltran

We Are Emma

Masquespacio as Designers

Masquespacio, a renowned design studio known for its bold and inno-vative creations, is thrilled to announce the launch of its latest project, We Are Emma, in Milan, Italy.

photo_credit Luis Beltran
Luis Beltran

Company Background

Based in Valencia, Spain, Masquespacio is an award-winning creative consultancy established in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Over the past decade, they've built a reputation for blending different disciplines of marketing and interior design in un-conventional ways. Their unique approach to design has not only cata-pulted them to international acclaim, but has also brought them a var-ied clientele from across the globe. Currently, they are working on pro-jects in a number of countries, including Saudi Arabia, Italy, Spain, Qa-tar, and the USA, among others.

photo_credit Luis Beltran
Luis Beltran

Introducing Emma

We Are Emma is a visionary beauty salon specialized in hair treat-ments and styling located in the heart of Milan, Italy. Designed to rede-fine modern lifestyle, We Are Emma combines contemporary aesthet-ics with functionality to create a harmonious and inspiring environ-ment.

photo_credit Luis Beltran
Luis Beltran

Design Features

Masquespacio is excited to present its latest creation for the hairstyling brand, We Are Emma, to the design world, located in the heart of Mi-lan, Italy.

Taking inspiration for We Are Emma's salon, Masquespacio sought to create an environment that exuded joy and playfulness, achieved pri-marily through the strategic use of color and organic shapes. Vibrant hues and whimsical forms adorn the space, adding a distinct charm and evoking an atmosphere of lightheartedness. However, this playful ambiance isn't at the expense of sophistication. Masquespacio careful-ly selected materials like tainted natural wood, marble, and stainless steel for the design features, adding a refined touch to the space. The combination of these elements successfully achieves an elegant yet playful concept for We Are Emma's brand, striking a perfect balance that is visually appealing and representative of the brand's unique iden-tity. 

photo_credit Luis Beltran
Luis Beltran

As you step into We Are Emma, the first area you encounter is the re-tail space, where a hospitable host is ready to introduce you to the range of services they offer. This is also where you have the opportuni-ty to explore the wide array of hairstyling products that We Are Emma has for sale. The design in this space is characterized by organic shapes complemented by an eye-catching pink color palette. Dominating this space, an arch-shaped opening immediately draws your attention, en-ticing you to continue into the hairstyling area. This opening, a testa-ment to the unique design elements inherent in Masquespacio's ap-proach, serves as a playful and inviting transition into the heart of We Are Emma's salon experience.

photo_credit Luis Beltran
Luis Beltran

Upon entering the hairstyling area, your attention is immediately cap-tured by the bar corner - an unexpected yet delightful addition to the salon. The bar invites you to indulge in a refreshing drink while you wait for your appointment, imbuing a sense of relaxation and enjoy-ment to the overall salon experience. Moreover, the bar isn't exclusive to salon patrons. It warmly welcomes anyone in the neighborhood to drop by for a drink, making We Are Emma not just a destination for haircare, but a social hub as well. This innovative inclusion further ele-vates the We Are Emma experience, flawlessly merging the worlds of beauty and leisure.

photo_credit Luis Beltran
Luis Beltran

To the right of the bar area, a series of hairstyling pods reveal them-selves, designed with the perfect balance of privacy and openness. These open capsules provide a haven for customers to disconnect and enter their own world during their hair treatment. Each pod features an ultra-comfortable seating arrangement, enhancing the client's comfort during their beauty session. The elegant fusion of marble and gold ma-terials in these pods accentuates the elegant feel of the salon. These materials, chosen for their timeless beauty and sophistication, under-score the importance of this area, making it one of the most striking features of We Are Emma.

photo_credit Luis Beltran
Luis Beltran

Last but not least, tucked away from the hustle and bustle of the rest of the salon is the washing station area. Designed to offer clients a moment of serene disconnection while their hair is being washed, this space is purposefully separated from the other areas. Its layout embod-ies the concept of tranquility and relaxation: the soft, ambient lighting and the gentle hum of running water create a soothing atmosphere, while the comfortable reclining seats ensure maximum relaxation. 

At We Are Emma, Masquespacio meticulously crafted each space with a focus on comfort and elegance, guaranteeing that your visit is not just a hairstyling session, but a truly immersive experience.

photo_credit Luis Beltran
Luis Beltran

Team:

Designers: Masquespacio

Photographer: Luis Beltran 

photo_credit Luis Beltran
Luis Beltran

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