The Design took inspiration from the firm’s name - WHITE CANVAS is an independent advertising agency.
A blank white canvas takes on the personality of the artist.. We drew an analogy to Absolut Vodka’s“Absolut Blank” Campaign” where artists were invited to express themselves on a blank canvas in theshape of the iconic Absolut bottle. The clean white canvas takes on different Avatars depending on theartists’ imagination.
The requirement of the client included a number of closed rooms for meeting/ discussion/ideating etc.These closed spaces or ‘containers’ were envisaged to be ‘the Absolut bottle’. The infill wall for eachcontainer defines its character. Thus, each container has its own personality depending upon its userand program. Waste pieces of blockboard, generated from all the carpentry done at site were used tocreate a surface and left unfinished.
The containers were placed in the center of the floor so that light and air from the windows stayedunhindered. Work areas happened along the periphery of the space. Areas between the containersserved as informal breakout spaces.